Our Story // TRAVLR

Our Story // TRAVLR

Well placed for future success, TRAVLR is led by Australian husband and wife duo Simon & Lani te Hennepe. Their journey towards creating TRAVLR began in 2009, when Simon & Lani launched The Bali Bible.

As a seasoned traveller to Bali, Lani was often asked by friends and family about the best things to do, see and experience in Bali. Lani’s list of recommendations quickly became sought after in the couple’s wider network. Seizing the opportunity, and leveraging Simon’s experience running web development company Hypd, the couple created a simple way to share these recommendations, via a website and Facebook page.

Overnight The Bali Bible Facebook page grew from 2 followers to over 1,000. To date, The Bali Bible outperforms travel giant Trip Advisor for social engagement on instagram, albeit for one destination only.

Off the back of the success of The Bali Bible, the co-founders quickly identified a more significant gap in the market and opportunity to deliver a better experience for both travellers and tourism businesses, globally. The ability for travellers to dream, plan, book, experience and share their trip within the one platform was paramount to creating a unique point of difference, putting simplicity first.

“We wanted to create the ultimate travel platform. One that truly connects people and unlocks the best travel experiences whether you’re a first-timer, seasoned traveller, solo adventurer or a family travelling together.” - Simon te Hennepe

In 2009, Simon & Lani began their journey towards creating TRAVLR when they created The Bali Bible.

With a highly skilled team of do’ers, the duo, along with their investors (including BRW rich-listed Humphry Rolleston), have all the right ingredients to continue their track record of building and expanding start-ups into profitable businesses and market leaders.

  • 1.7m+ Social media followers
  • 650k+ Pages of recommendations, venues & trips
  • 150k+ Registered users

Press

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Travlr, a travel marketing, trip curation, and booking platform, has raised a $3.7 million, or $5 million Australian

Dec 1, 2017

Travlr, a travel marketing, trip curation, and booking platform, has raised a $3.7 million, or $5 million Australian, in Series A funding from private investors.

The company has been around for 2.5 years but is an outgrowth of The Bali Bible, a travel guide that emphasized the social sharing of recommendations. Read more

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The Bali Bible founders raise $5 million for TRAVLR

Nov 27, 2017

Founded by husband and wife duo Simon and Lani te Hennepe, the business started out as a PDF document Ms te Hennepe created about Bali for her friends and family based on all their travels there.

After getting many requests for the guide, the pair started a Facebook page and in one night it had Read more

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Bali on the brink: hotels cut prices, give away stays to lure back tourists

Feb 7, 2018

In the latest campaign to get holiday-makers to return to Bali, Melbourne-based travel website The Bali Bible has teamed up with tourism partners to run a competition to win a super-luxury Bali holiday valued at $70,000.

“Having worked with many businesses Read more

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TRAVLR secures $5m Series A funding to launch revolutionary travel platform

Dec 11, 2017

TRAVLR is a revolutionary travel platform set to disrupt the $1.29 trillion travel industry. Having raised $5m SERIES A funding, TRAVLR is set to redefine the way we travel.

From the founders of popular The Bali Bible, TRAVLR curates huge volumes of recommendations Read more

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Travlr lands US$5 million in Series A

Dec 5, 2017

The start-up, which now operates in Bali and Fiji, plans to launch into New Zealand, Seychelles, Indonesia and Ibiza.

It is looking to integrate blockchain functionality, artificial intelligence and augmented reality to the travel planning and booking experience going forward Read more

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Start Small, Think Big – Ambitious Travlr Raises $5m

Dec 1, 2017

Travlr, a travel recommendation and booking site by the founders of The Bali Bible, has raised US$5 million in its Series A round of funding.

It secured its first round of funding from a syndicate of New Zealand investors via Suubee, a platform connecting investors, traders and venture capitalists. Read more